Well, Unilever has just released new Q-tips vanity packs available in four designs that are great for sitting on your counter tops or vanity areas. While these new vanity pack cases are more attractive than the traditional box of Q-tips I'm not in love with the designs as much as I would be if they had more contrasting designs and were a different shape. The boxes (shown in the photo below) are just square little boxes that have a slide out drawer. Convenient but not all that innovative. If I were Unilever, I would have designed the new Q-tips cases in maybe a pentagon shape with a pop up dispenser. Well, that's just me because I think if you are going to release a product on the market to rival competitors - for people to add to their beauty and vanity tables, it should be cutesy but also something that stands out. True enough, there isn't another cotton swab on the market that can match that of Q-tips quality but I still think it's a great idea to differentiate Q-tips even further by offering an innovative design. I would have also made the cases sharply contrast each other. Maybe one case with circle designs or rainbow colors on it. This way you have a nice variety for people to choose from.
2 weeks ago